Wellness and Medical Value Tourism

A major stakeholder consultation and conference on Wellness and Medical Value Tourism took place at the Kushabhau Thakre Convention Center, Bhopal. The event aimed to establish Madhya Pradesh as a premier destination for holistic wellness and affordable medical care. A key highlight was the official launch of the "Hridayam MP" initiative, which focuses on promoting Yoga, Ayurveda, Naturopathy, and Meditation across the state. The conference brought together a diverse range of stakeholders, including experts from the AYUSH sector, the hospitality industry, healthcare services, and the travel trade. Discussions centered around leveraging Madhya Pradesh’s abundant natural resources—such as forests, rivers, and tranquil landscapes—to build a thriving wellness tourism ecosystem. Panel sessions explored emerging trends, including AYUSH-based nutrition, digital health innovations, and the integration of AI in medical tourism services. Speakers emphasized the growing international interest in traditional Indian medicine and how this global shift presents new opportunities for the state. The affordability of services, serene locations, and improving infrastructure were highlighted as major competitive advantages for Madhya Pradesh. The event also outlined future policy directions to support integrated wellness tourism zones and stressed the importance of collaboration between private enterprises and public institutions to accelerate sectoral growth. A dedicated wellness exhibition was held alongside the conference, showcasing indigenous Ayurvedic products and healing practices, further underlining the region’s potential. The consultation marked a strategic step toward positioning Madhya Pradesh as a global hub for wellness and medical value tourism.